Social media and communication channels are offering better solutions to communicate with people from around the world. As communication technologies keep evolving, we need to make smart decisions in using these technologies effectively. Email is still one of the best means of formal/informal communication. However, people often complain about their email accounts getting spammed with promotions, newsletters, and updates. That is why there is a need to explain the importance of emails and how to use it. People should learn how to create effective emails and target the right audience for their emails. Otherwise, it may ruin the brand image if the recipient does not understand your message and denote you as spam.
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